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Marketing Manager, Brand Strategy

– Minneapolis, Minnesota
Employment Type Full Time
Minimum Experience Experienced

SportsEngine, an NBC Sports Group company, is seeking a motivated individual to join our newly created Marketing Account Growth team. We’re looking for an experienced B2B marketer who is able to develop marketing campaigns across multiple channels and mediums to ensure SportsEngine’s continued success. The Marketing Manager will have strategic oversight of PR, on-air, social, events, content, customer acquisition, and onboarding for one of the SportsEngine, Inc. primary brands. This position is located in Minneapolis, MN.

Each day, hundreds of thousands of volunteer coaches, directors, and managers positively impact the lives of millions of athletes through Sports. In addition to teaching them about their sports, they also impact their lives by nurturing in them lifelong values of working hard, being honorable, and treating each other like family.

At SportsEngine, our mission is to help make these volunteer's lives easier by building and supporting world-class technology solutions to help them spend less time running their organization and more time putting smiles on the faces of children. To us, they are heroes.

We're looking for people who not only agree with our mission, but have a passion for craftsmanship. We're one of Minnesota's Top 100 Companies to Work For, provide only the best facilities and equipment, offer competitive pay, great benefits, and the opportunity to go home each night knowing you truly made a difference in the lives of heroes.

Join us.

Marketing Manager, Brand Strategy Role and Responsibilities:

  • Own the strategic marketing plan, quarterly KPIs and monthly targets for assigned brands and products.

  • Serve as a connector and trusted partner between Sales, Onboarding, Account Management, Customer Success and Marketing, working closely with business leaders to translate business objectives into impactful marketing strategies and plans to acquire and retain customers.

  • Work closely with product and product marketing to ensure key messages and competitive advantages are the cornerstones of all marketing.

  • Develop a deep understanding of all aspects of the SportsEngine HQ platform.

  • Develop acquisition, retention, cross-sell, and upsell marketing strategies and plans to meet business objectives.

  • Leverage customer insights, competitive intelligence and data analytics to translate business goals into marketing strategies.

  • Partner closely across the marketing organization to bring brand strategies and plans to life through thoughtful planning of integrated marketing campaigns across multiple channels including email, PR, on-air, social media (paid and organic), events and websites.

  • Develop strategic briefs to drive impactful marketing campaigns.

  • Continually monitor the strategic planning process and identify efficiencies, opportunities to optimize, leverage best practices.

  • Develop a deep understanding of all aspects of the USOC, NGB, Professional governing hierarchies down to the local youth sports organization.

  • Manage a team to execute against planned campaign and strategic initiatives.

Marketing Manager, Brand Strategy Qualifications and Skills:

  • Four year BS or BA degree

  • Five or more years of marketing experience, ideally with a SaaS company

  • Strong public speaker and presenter, able to effectively lead meetings, teams, and task-forces

  • High-achieving, self-starter that thrives in a fast-paced, collaborative atmosphere

  • Combination of marketing knowledge, technical expertise, and overall project management skills

  • Team player with the ability to foster strong relationships across multiple levels and functions within the organization

  • Ability to act as an internal advocate for projects, and engage appropriate stakeholders in risk identification and mitigation

  • Entrepreneurial ‘can do’ approach with an adaptable, change-oriented mindset

  • Highly analytical

  • Experience leveraging customer insights to drive strategy

  • Strong planning, organizational and project management skills

  • Excellent written and verbal communication and presentation skills and the ability to tailor your message to different audiences

Bonus Points

  • A love of sports

  • A pragmatic, team-oriented attitude

  • A desire to learn about technology daily

  • An intrinsic need/desire to help people

  • A passion to win

Equal Employment Opportunity

SportsEngine is committed to equal employment and advancement opportunity for all employees and candidates for employment without regard to race, color, ancestry, national origin, religious creed, gender, physical or mental disability, veteran status, sexual orientation, age or marital status in accordance with the applicable laws and regulations.

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  • Location
    Minneapolis, Minnesota
  • Employment Type
    Full Time
  • Minimum Experience
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