SportsEngine, an NBC Sports Group company, is seeking an exceptional leader to join our Marketing team. The Director, Digital Marketing is responsible for leading digital marketing strategy, including the oversight of our marketing automation systems, execution of paid digital media, and support of both lead generation and engagement activities across our portfolio of brands. You’ll have the ability to bring strategy, inspiration, innovation, campaign expertise, system knowledge and thought leadership to support achieving our company objectives. Additionally, you will have the opportunity to lead and inspire a team of marketing professionals. This position is located in Minneapolis, MN.
Each day, hundreds of thousands of volunteer coaches, directors, and managers positively impact the lives of millions of athletes through sports. In addition to teaching them about their sports, they also impact their lives by teaching them life-long values of working hard, being honorable, and treating each other like family. At SportsEngine, our mission is to help make these volunteer's lives easier by building world-class technology solutions to help them spend less time running their organization and more time putting smiles on the faces of these athletes. To us, they are heroes.
We're looking for people who not only believe in our mission, but have a passion for craftsmanship. We're one of Minnesota's Top 100 Companies to Work For, provide great facilities and equipment, competitive pay, terrific benefits, and the opportunity to go home each night knowing you truly made a difference in the lives of heroes.
Digital Marketing Director Role and Responsibilities:
Ownership of best practices and standards across digital marketing channels including paid search, paid social, email, FB Messenger, display/retargeting, SEO, etc. This includes channel strategy, goal setting, media planning, forecasting, creative development, budget allocation, analysis, and ongoing optimization efforts.
Lead digital marketing/operations team with ownership of our marketing automation platforms and technical stack.
Work closely with Marketing & Brand Strategy owners to ensure key business goals and campaign objectives are best optimized across our digital tactics.
Partner with Sales Ops, Business Intelligence, and Product to understand and utilize the intricate data structures of our business.
Leverage customer insights, competitive intelligence and data analytics to translate business goals into marketing strategies.
Serve as a connector and trusted partner between Sales, Account Management, Customer Success and Marketing, working closely with business leaders to translate business objectives into impactful marketing strategies and plans to acquire and retain customers.
Develop a deep understanding of the portfolio of SportsEngine owned software platforms.
Continually monitor the strategic planning process and identify efficiencies and opportunities to optimize.
Digital Marketing Director Skills & Experience:
12+ years of marketing leadership experience with a track record of proven success, ideally with a SaaS company.
Proven record of managing a sizable budget and building marketing programs at scale.
Energetic and infectious leadership in a fast-paced environment. Interacts well with all levels of internal and external stakeholders.
Ability to marry insights & data with storytelling, narrative development, and messaging.
Experience leveraging data within CDP and other emerging platforms to deliver sophisticated targeting strategies.
In-depth understanding of Salesforce Marketing Cloud.
High technical acumen.
High-achieving, self-starter that thrives in a fast-paced, collaborative atmosphere.
Ability to act as an internal advocate for projects, and engage appropriate stakeholders in risk identification and mitigation.
Entrepreneurial approach with an adaptable, change-oriented mindset.
Detail-oriented, and able to juggle multiple tasks and conflicting deadlines at once.
Excellent written and verbal communication and presentation skills and the ability to tailor your message to different audiences.
A love of sports
A pragmatic, team-oriented attitude
A desire to learn about technology daily
An intrinsic need/desire to help people
A passion to win
Equal Employment Opportunity
SportsEngine is committed to equal employment and advancement opportunity for all employees and candidates for employment without regard to race, color, ancestry, national origin, religious creed, gender, physical or mental disability, veteran status, sexual orientation, age or marital status in accordance with the applicable laws and regulations.